Over the past few years, mobile marketing has grown exponentially. No retail loyalty and CRM program should be without a fully functional and integrated mobile platform to close the customer engagement gap. Changing consumer behaviour on mobile devices has brought dramatic change to marketing which means that retailers must carefully consider mobile as a strategic and essential part of their tool kit to stay relevant. Leveraging the power of mobile with your own application and employing push notifications via beacon technology and geofencing.
Retail marketers need to think more creatively about how they can leverage mobile to reach and engage consumers. Introducing 'card on a phone' and the ability to look up balances and receive marketing promotions provides your customers with strong reasons to use their mobile while shopping. This opens up a powerful channel for real time location based time-sensitive communications.
Consider some of these concepts: push out offers and vouchers while a customer is in store; ask them if they would like to repeat their last order; send digital receipts; run real time NPS surveys immediately after the checkout; and so much more.
Tranxactor's fully integrated mobile capability opens the window of opportunity to enhance your retail digital marketing strategy.