Tranxactor & Craveable Brands win in 2018 Loyalty Awards

Tranxactor were delighted to scoop two prestigious Loyalty Magazine Awards for one of their Australian clients, Craveable Brands in the Best Omnichannel Initiative of the Year and Best Loyalty Programme of the Year – Food Retail categories, with 4 nominations for Tranxactor overall.


Craveable Brands are the largest Australian owned quick service restaurant operator, working on restaurant operations, supply chain, franchising, IT, marketing, store design and construction, food innovation, and customer satisfaction across their three brands Red Rooster, Oporto and Chicken Treat.


The nominations included Best Loyalty Industry Innovation. Best Loyalty Programme of the Year – Food Retail and Best Omnichannel Initiative of the Year.


Craveable Brands are delighted with the accolades.  


Another Tranxactor client, Columbus Coffee were also nominated for Best Use of Technology.


People travelled from all over the world to attend the special Gala Awards Evening for The Loyalty Magazine Awards, making it a truly global event. Held at The Pavilion, Tower of London, The Loyalty Magazine Awards have established themselves as the premier event on the Loyalty calendar. Now in their seventh year, they pay tribute to the creativity, ingenuity, technical brilliance and sheer marketing genius that it takes to produce a world-class loyalty initiative.


John Norrie, CEO of Tranxactor, said of the win:


“To achieve this win for Craveable Brands and to pick up the nominations alone has been fantastic. Not only can our clients and our team receive recognition for their work, which is very special, but we believe that this win will show other businesses looking to improve their loyalty programmes that there can be real business benefits.”


“We were also delighted to sponsor the new 30 under 40 competition which aims to find the Rising Stars of Loyalty. We were thrilled to be associated with this impressive list of high achieving professionals. We are passionate about loyalty and the evening was incredibly inspiring.”