Customer engagement and loyalty

We help retailers, franchise groups and customer-focused brands increase retention, grow spend and build stronger customer relationships through loyalty and gift card programmes

News & Insights

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Before you invest in a gift card programme, let’s run the numbers first

What if a simple gift card programme could generate new customers, increase sales, improve loyalty, and create additional revenue before a customer even walks through your door? Most businesses never calculate the tr...

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Monitor your total loyalty programme – drill down to store and SKU level.

Give your marketing team instant visibility across every store, campaign and customer interaction with one easy-to-use reporting tool. Tranxactor’s online reporting helps you spot what is working, understand what need...

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Music Works launches its Gift Card programme

Tranxactor is excited to announce the launch of Music Works Gift Cards making it easier than ever for customers to share their love of music with friends, family, students, teachers, and musicians across New Zealand....

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Mihi’s Place launches Tranxactor's gift card solution

Tranxactor is pleased to announce the launch of Tranxactor-powered gift cards at Mihi’s Place, New Zealand’s unique Māori healing clinic.  At Tranxactor, we help businesses create meaningful customer connections thro...

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Cards that keep on giving

You can read the latest Tranxactor article to feature in Franchise New Zealand magazine here. Gift cards are often viewed as a simple sales tool, but their real value goes much deeper. From generating immediate reven...

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Beyond Points

In today's economic climate, the cost and challenges of acquiring new B2B customers can be daunting.  With New Zealand grappling with persistent inflation, elevated interest rates, and a significant slowdown in many s...

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The zero-cost loyalty strategy: The humble gift card is your secret weapon

The zero-cost loyalty strategy: The humble gift card is your secret weapon Talk to almost any New Zealand franchise network and bring up customer loyalty, and you will likely hear a chorus of predictable groans. You’...

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Red Rooster wins Best Overall Loyalty Program at the 2026 Asia Pacific Loyalty Awards

We’re excited to announce that Red Royalty loyalty program has officially been named Best Overall Loyalty Program – Restaurant & QSR at the 2026 Asia Pacific Loyalty Awards.  The award was presented by the Australian...

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Engaging. Interacting. Communicating. Transacting.

These four words are the pillars that form the foundation of Tranxactor's business philosophy and technology platforms.

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Customer loyalty and rewards

Campaign-driven reward programmes with sophisticated tiering options:

  • Spend-based tiers
  • Reward or Points-based tiers
  • Invitation-only/VIP tiers
  • Dynamic rolling or annual qualification periods
  • Anniversary-based rewards
  • Custom tier benefits
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Digital and physical gift cards and stored value

Drive acquisition and incremental revenues through gift cards
Plastic. Digital. Single or multi-load. Proven solutions that work at scale.

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Customer data and segmentation

Understand who your best customers are and engage with them more effectively. 

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Monitor your loyalty programme

Give your marketing team instant visibility across every store, campaign and customer interaction with one easy-to-use reporting tool. Tranxactor’s online reporting helps you spot what is working, understand what needs attention and turn loyalty programme data into confident marketing decisions.

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Let your marketing creativity flow

Deliver targeted marketing communications across multiple touchpoints with real-time transaction processing. The Thor platform provides the tools to run simple or complex multi-tiered campaigns to issue rewards, incentives and eVouchers.

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Loyalty insights with actionable data

Segment and target Members by demography and geography overlaid with value, recency and frequency down to shopping basket details. Monitor your Members' lifestages, compare Member with non-Member performance, view campaign effectiveness and much more. 

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Omnichannel connectivity

Connect POS, ecommerce, apps, mobile wallets and digital experiences. Our ThorLink module offers simplified integration with any Windows POS with the freedom to innovate loyalty and payment programs. Real-time earning and burning of rewards. Features such as digital eVouchers, digital receipting, and dynamic messaging are icing on the cake! 
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