Loyalty and CRM

Customer Loyalty with true recognition and rewards plays a crucial role in any customer-centric marketing strategy

A Customer Loyalty Program is an essential component of the marketing toolkit.  It plays a crucial role in any customer centric communication strategy to motivate customers to interact by offering rewards and benefits.  An excellent customer loyalty program is carefully structured and part of a long-term marketing strategy to build a relationship with customers, understand their needs better, and provide incentives, rewards and other benefits to the ones that respond with the desired shopping behaviour. Simply put – acknowledge and reward your best customers better.

Still trying to decide? Let the stats speak for themselves:

  • 73% of loyalty members say they are likely to recommend that company to a friend. (source: Bond)
  • 77% of smartphone users say they are more brand loyal to companies that send reward balances, surprise and delights, exclusive content and birthday surprises via their mobile device (source: Vibes)
  • 64% of the affluent middle class belong to a grocery store customer loyalty program to save money (source: Collinson Group)
  • 48% of loyalty program members say they would be willing to pay a membership fee to continue receiving the rewards club benefits (source: Maritz)
  • Fast easy redemption is critical. Redeemers strive harder to get to their next redemption and are three times more likely to become ambassadors for your brand.

Tranxactor has developed and implemented many different models of loyalty programs that produce tangible and positive results for our retail clients, including:

  • Increase in average transaction value
  • Increased frequency
  • Measurable customer lifetime value
  • Improved customer retention
  • Greater efficiency from marketing spend

Tranxactor technology solution empowers retailers and businesses

  • Hybrid mix 'n' match solutions
  • Integration with your Tranxactor Gift or Prepay program
  • Card or Mobile based program
  • Voucher and coupon delivery
  • Points and payment settlements with stores
  • Instant earning and redemption
  • Cross over with online and retail program
  • Customer access portals
  • Online management
  • Reporting suite or program management tools

Tranxactor is ready to listen to your ideas, and advise ways we can help you develop a best-in-breed loyalty program for your business.

Simon Foley Farro Fresh IT and Data Manager holding a wheel of Brie de Meaux
Friends of Farro Loyalty Programme
"Our partnership with Tranxactor dates back to 2012 starting with a Gift Card solution for in-store and online. Since then, Farro has also chosen Tranxactor's Thor platform for our loyalty, CRM, vouchers and marketing initiatives. As a premium supermarket we need to constantly demonstrate quality and innovation in everything we do. We have previously tested a number of loyalty solutions but selected Tranxactor for its unique technology suite that fits perfectly with Farro’s requirements. We have been very impressed with Thor’s capability to run SKU-level marketing campaigns and process transactions in real-time. We are delighted to recommend Tranxactor as a true business partner."
Simon Foley - Data & IT Manager - Farro Fresh