History has shown time and time again that coupons and vouchers are influential forms of consumer ‘call to action’. Consumers visually identify them as bargains, they communicate a a strong and clear offer and trigger an urgent time based response. Over 60% of consumers surveyed say that they ‘love to see vouchers’.
Surveys are now showing a new group of ‘savvy shoppers’ whose aim is to not purchase without a coupon or some form of offer.
Vouchers are no longer a discounting or loss reduction strategy – successful retailers now infuse their retail offering and loyalty programs with a vouchers and coupons that can reward their loyal customers and capture the bargain hunters.
Tranxactor‘s Voucher Module contains a complete ‘offers toolkit’
Tranxactor can pinpoint the delivery of its eVouchers to individual customers or target consumer segments. Further, it can provide a ‘broadcast’ style voucher and coupon method to act as a catchment strategy. We record each voucher in real-time and provide in-depth reporting and analytics.
Tranxactor’s eVoucher and Coupon module features:
- Real-time validation at till
- Targeted eVouchers
- Bulk and broadcast vouchers
- Single or multi use
- Anonymous vouchers
- Online and instore redemption
- Multi-channel acceptance
- Time based redemptions
- Store based redemptions
- Attach to gift cards
- ‘Friend get friend’ vouchers
- Socially active vouchers
- Third party & supplier funded vouchers