Gift cards are a must-have for retail and hospitality
Whether your customers prefer a traditional plastic gift card, a digital eGift delivered instantly by email or SMS, or a mobile gift wallet experience, Tranxactor gives you the flexibility to support all channels through a single platform.
Deploy through integrated POS across Australia, or through integrated POS and EFTPOS networks in New Zealand.
Why choose between physical and digital?
Unlike many gift card providers Tranxactor supports both formats concurrently.
- Physical gift cards
- Eco card options
- Cardboard cards
- Digital eGift
- SMS delivery
- Email delivery
- Mobile gift wallet
- Combined reporting and management
Customers choose how they want to give. You manage everything in one place from a single platform.
Generate immediate revenue
Gift cards are powerful revenue generators and one of the strongest marketing, loyalty incentive, and customer service tools at your disposal.
Acquire new customers and increase customer spend
A large proportion of recipients are first time customers, so gift cards are strong customer acquisition tools. A majority of gift card recipients spend more than the face value of the card.
Turn gift card customers into loyal customers
With reloadable functionality and loyalty integration, gift cards become more than a payment method. Build customer relationships, collect customer data, reward behaviour and drive repeat visits through a combined gift card and loyalty strategy.
Support franchise growth
Gift card purchases are often an impulse buy, so if your franchise does not have a programme you are missing out on potential profitable business.
Impulse sales mean additional revenue from transactions.
Making gift cards highly visible and easily accessible improves your chances of incremental sales. A small counter footprint beside the checkout can deliver you thousands in sales! Offering gift cards also provides a real service to your customers.
But possibly the best return comes from gift card redemptions. Recipients are often new customers to your store, and as a bonus will typically spend over 50% more than the original value of their gift card! The cash is in your bank.
Gift card sales revenue is a prepaid future sale. Gift cards have many other uses, from managing refunds to marketing promotions to incentives and rewards. Apart from the consumer demand for gift cards, the corporate market is also growing rapidly.
The difference between gift and pre-pay cards is becoming very blurred.
Historically gift cards were one-time load, whereas prepaid cards were fully reloadable. However, today many gift cards are offered as reloadable and in fact, recent research in the UK and US has shown that over 20% of gift cards are purchased for self-use. Click here to read our article on this emerging but critically important trend headlined as 'Budget Tamers'.
From gift card to loyal customer
Gift cards don't just drive sales. They create opportunities to acquire new customers, capture customer data, encourage repeat visits and build long-term loyalty. With Tranxactor, gift cards become part of a broader customer engagement strategy.
Flexible programme design
- Physical or digital cards
- Reloadable or single-use
- Custom rules and expiry
Omnichannel experience
- In-store and online redemption
- Mobile-ready solution
- POS integration
Enterprise control
- Real-time processing
- Security controls
- Fraud management
- Online reporting
Multi-site gift card programmes made easy
- Automated settlement
- Liability management
- Multi-location reconciliation
See what your gift card programme is really delivering
- Sales
- Redemptions
- Liability
- Expiry forecasts
- Time-to-redeem
- Store performance
- Settlement activity
Drill down from enterprise level to individual stores.
Built for franchise networks
Tranxactor offers a proven model for franchise organisations wanting to introduce a ‘closed-loop’ gift card programme to their network.
Sell in one location, Redeem in another. Settle automatically.
Tranxactor provides end-to-end financial settlement, reconciliation and liability management for franchise and multi-site operators.
Connectivity for all environments
Integrated into POS - using ThorLink
- Gift cards may be scanned or swiped
- Real-time top-up and redemptions
- Details printed on the receipt
- Sell solo or in a mixed basket — a card alongside the groceries, one transaction
- Split payment: apply the card balance, charge the rest to another tender
- Offline capture with auto-sync on reconnect
- Optional PIN security
- Tranxactor handles end-to-end processing and settlement
EFTPOS Connections (NZ Only)
- Sell and redeem through any New Zealand EFTPOS terminal — like a regular EFTPOS transaction
- The fast path to market for chains without common POS platforms — live in weeks not months
- No POS integration and no IT project required
