Tranxactor Customer Insights

Retailers nowadays have complex stock management systems that can show what items are sold and in what quantities – but what is lacking is the connection to their end consumer and being able to tie item level purchasing patterns of individual customers.

Retail  loyalty  programs  aggregate  valuable  ‘top  level’  learnings about  your  customers:  where  they  live,  how  far  do  they  come  to  shop, their  total  spend  across  your  stores,  along  with  their  frequency  and recency of purchases. Analysis of this data yields meaningful insights that in turn fuel powerful campaigns.

The next layer of customer analytics is derived from Thor’s comprehensive data capture which delivers the tools to delve deep into your customer’s basket of goods and ultimately affect and transform the way you do business.