Tranxactor are delighted to announce qualification on behalf of their clients as finalists for 6 prestigious Loyalty Magazine Awards.
The nominations include best use of mobile within a loyalty strategy, best use of gamification, best use of technology, loyalty programme of the year (non-food retail), loyalty industry innovation, and best voucher-based loyalty programme.
Tranxactor’s clients have been selected for a variety of loyalty programme initiatives including Oporto’s ‘Win a trip to Portugal’ campaign where customers could win simply by visiting a store and spending $15. With one transaction equating to one entry into the draw, the more they spent – the better their chances, with daily prizes also on offer to encourage loyalty.
Tranxactor’s client Subway® have also been given finalist status in the best use of mobile within a loyalty strategy for work on the successful Subcard Subsquad® initiative, which gives a unique twist to Subway's Subcard® programme by enabling Members to create their own mini social networks and earn bonus rewards.
Tranxactor’s Australian clients have also picked up nominations in the categories of industry innovation, best use of tech for LifeClub and HBF & Friendlies Pharmacy with Instigo.
John Norrie, CEO of Tranxactor commented on the nominations;
“The Loyalty Awards are highly valued accolade in the retail and loyalty space and for our clients to be nominated as finalists is a real honour and a testament to the teamwork and partnership between the client marketing teams, their agencies and Tranxactor.
Looking through the fellow finalists, there is a very high standard this year, and we look forward to the judge’s decisions!”
The next round of judging will be undertaken online, when the shortlisted entries will be carefully analysed by a highly skilled and experienced team of experts, chosen from across the world for their knowledge of customer loyalty. This process will be followed by a full day of debate and discussion when the judges come together to vote on the ultimate winners.