Tranxactor Group, a leading provider of loyalty, customer relationship management (CRM), and payment solutions for the retail and hospitality industries, has selected Oracle Cloud Infrastructure (OCI) with Enterprise Database Service enabling the company to provide brands with rich and immersive customer engagement and loyalty programs.
Founded in 2002, New Zealand-based Tranxactor runs a powerful loyalty and CRM platform called ThorTransactor, which has processed more than 5.5 billion transactions to-date by more than 23 million loyalty and gift card holders around the world. Working with major brands such as Westfield, Liquorland, Oporto’s, and Subway, Tranxactor enables connectivity to all touchpoints in the customer journey through to ThorTransactor. Under its loyalty solution suite Tranxactor enables brands to quickly react, incentivise, deliver timely relevant communications, and provide real-time rewards to their patrons.
“Data and the capabilities of digital technology are rapidly changing the customer experience and expectations. With our growth rapidly accelerating, the biggest challenge for us is the scale of our business. We have a regional footprint, but are not a large multinational corporation, meaning we are often challenged resource wise,” said John Norrie, Chief Executive Officer at Tranxactor Group. “With the move to OCI, Tranxactor can put to rest management complexity, as well as any scalability challenges of an on-premises infrastructure. OCI gives us the freedom to focus on business growth without having to think through repercussions from spikes in transaction processing and customer interaction when workloads can increase multifold.”
“We are excited to extend our relationship with Tranxactor to provide its customers in the hospitality and retail industry with premium customer engagement powered by OCI—both in New Zealand and around the world,” said John Eastman, Managing Director New Zealand, Oracle. “Oracle’s expertise has always been in running the hardest, most complex jobs for customers who require speed and security.”
Tranxactor had historically run the ThorTransactor platform on an Oracle on-premises solution, before deciding to move to the public cloud. Tranxactor had initially selected Amazon Web Services (AWS) to support front-of-house services, but quickly found that using mixed environments was not cost efficient. After evaluating other cloud providers, Tranxactor selected OCI for its consistent pricing, unmatched speed, security, and scalability and since doing so has reduced infrastructure and systems management by 75%.
In addition to running Tranxactor’s core platform, Thor on OCI, Tranxactor provide Thorlink - an application delivering real-time connectivity between point-of-sales (POS) systems like Oracle MICROS Simphony and the ThorTransactor platform, supporting customers with real-time reward management, digital vouchers and extended features including fraud detection and offline transaction processing for loyalty schemes.
“The relationship with Oracle MICROS Simphony POS is very important because of its strong presence in the Quick Service Restaurant industry and open API framework,” added Norrie. “Our Thorlink application for MICROS Simphony completes the puzzle, enabling us to deliver enhanced capabilities to our customers.”