Case Studies
Red Rooster

Red Rooster Red Royalty

Red Rooster Red Royalty
Red Rooster
Red Rooster (Reds) is Australia’s favourite chicken shop with over 50 years of satisfying Australia’s chicken cravings. Reds is the only fast-food company in Australia that truly specialises in both roast and fried chicken.
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Red Royalty is Red Rooster’s exciting loyalty program! It rewards and recognises regular customers with special offers as well as Red Royalty Dollars to spend at Red Rooster in restaurant or online.

To redeem rewards, members must successfully register and verify their account and accumulate a minimum of $0.05 in rewards (minimum redemption amount is $0.05).

To earn and redeem rewards, the Member can scan a physical plastic card; scan the QR code from their mobile app; or simply tell the crew member their mobile phone number. Rewards may be earned and redeemed online as well.

With full integration through their Micros Simphony POS, Red Royalty also employs Tranxactor's eVoucher module extensively.

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