The hugely successful Columbus Rewards loyalty initiative is the cornerstone of Columbus Coffee's marketing strategy. The loyalty scheme enables members to accumulate reward points on all purchases and redeem against product. Key perks include a triple-points registration bonus, birthday treats, and exclusive monthly offers. Tranxactor also supports the fully integrated mobile app, separate gift card programme and marketing communications.
Here are some of the loyalty offers they provide to customers:
Free coffees. Members enjoy free coffees and other rewards - and by earning points on everything purchased members can earn their rewards fast.
Rewards on everything. Columbus Rewards Points are awarded on any purchase - not just coffee. From beverages, to food, to catering. The programme is designed to enable Members to earn rewards faster.
Triple points registration bonus. Initial rewards are fast tracked for a full month of triple points on everything purchased after registration.
Birthday coffee treat. A free regular coffee (or hot beverage) for the Member and a friend on their birthday.
Exclusive offers. Members enjoy exclusive Rewards Member special offers every month, including points gifts with purchase and discounts.
Gift with app. To encourage using the Columbus mobile app, Members receive an extra 2-for-1 hot beverage voucher when they register to join Columbus Rewards using the app. An e-Voucher is automatically added to the Member account.