Matahari Department Stores is one of the largest retailers in Indonesia. Its Matahari Rewards programme enjoys a very loyal member base of over 7 million representing 80%+ of sales. Tranxactor’s Thor platform has been the CRM, rewards, and marketing campaign engine for over a decade and recently migrated from on-premise into the Oracle OCI cloud. The platform is fully integrated with Matahari’s POS systems, offering real-time redemption of rewards, and its e-commerce and back-office systems.
Hear Tjhai A Eng, Head of Marketing & Loyalty at Matahari Department Stores talk about their loyalty programme. https://letstalkloyalty.com/341/
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